These gatherings were composed by the NATM marketing team and held all over the world. The Search archives them here.
To promote BotS, an animatronic Rexy was put on display near the gift shop of the SD Zoo.
From May 19 to May 25 2009, various advertising columns across Madrid were topped with the iconic octopus to promote NatM 2! The whereabouts of the octopi are currently unknown, and all of them may have been thrown away or destroyed. If you happen to have one, or know of one that survives, please contact us!
A sweepstakes where the winner could stay in the Smithsonian for a night. Put on cereal boxes and candy.
A promotion for the sweepstakes seen at the British Museum. Photo taken by kotakitty on Tumblr.
A sweepstakes held by the South Bay Drive-In Theater. The winner was "Sacajawea P.", likely a pseudonym.
Full item list: A set of character magnets, a set of trading cards, a set of postcards, a tablet flashlight, an activity set with a novelty tin, a Dexter plush, a 4D Triceratops skeleton fossil, and a t-shirt.
Source: KidzCoolIt, London Mums Magazine
Union Square Character Meet-Up
For a week before the film's release, a group of performers played in character in Union Square. Teddy was played by Ray Reinson, Lancelot was played by Paris Black, and Octavius was played by Jagger S. Gordon. Attila's performer is unknown. Photo album courtesy of Ray Reinson. [IA Backup, did not save images]
Regent Street Holiday Lights
Regent Street is a road in London, one of the first purpose-built shopping streets in the city. It's been the filming location of many a scene, and it's also a place known for film promos. With the premiere of NatM 3, the street was lit up with string lights and characters from the films walked around; available to take pictures with.
Source: KidzCoolIt
These events are not officially licensed. It's essentially a dumping ground for local events that use the literal phrase "night at the museum" and some vague imagery (mostly T. rex skeletons and monkeys). You'll also find more of these on the Bootleg page, which is where we put the more soulless events like fundraisers and MLMs.
Body Worlds: London, 2009. Via the O2 Cinema. [Source]
AMNH: New York, 2019. [Source]
Evergreen Life Services Fundraiser: "Night at the Museum": A charity event held on 16 May 2024 in Haughton, Louisiana where guests were encouraged to dress as characters from the films.