PROMOTIONS

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This page is a hub for promotions and ad campaigns! TV ads, movie posters, sweepstakes, and more - stuff made for the marketing of the films! It also serves as the portal to the social media hubs.

There's a ton of promotional stuff out there, and we're finding more all the time. Check back for updates!

We're especially seeking promotions made in languages other than English! If a commercial aired in your country and wasn't in English, please make us aware or send it to us!

Commercials // Social Media // Sweepstakes // Tie-Ins // Educational Materials // Other Promotions

Commercials

The NatM Search Official Playlist

Embedded below is every ad the Search has located on Youtube. Some ads are on other platforms, and are linked in the sections for each film.

Click here for other archived commercials.

Night at the Museum

An ad for the first movie aired on 24 December 2006 on ABC. Starts at 1:30.

An ad for the first movie's DVD release aired on 18 April 2007 on ABC during an episode of Lost. Has some lines that aren't in the final cut of the film. Starts at 11:38.

An ad promiting the film's theatrical release.

Battle of the Smithsonian

A commercial tie-in with Kraft Macaroni.

Caro Bernardini's work with the Instant Win sweepstakes, archived on their site.

"Boom! Boom! Firepower!"
Likely the most iconic of the ads for this franchise. Found version exists currently on the 2009 DVD for Bride Wars. Begins at 8:25, embedded version starts there.

Hershey's Kisses Commercial
Animated by The Asylum.

McDonald's

Secret of the Tomb

Longer trailers meant to play before films. All backed up to the Internet Archive. Archived from FilmIsNow, has their outros. Features some voice lines that didn't make it into the final cut.

Cast 🔦 New Museum, New Trouble 🔦 Knight at the Museum 🔦 Monkey Diva 🔦 Improv

On Set with Crystal the Monkey
A short made to promote Fox's Digital Download service.

Nickelodeon Music Video
A short MV made to promote the film's release. This contains a clip of Attila dancing that did not get into the final cut.

NBC Holiday 2014 Promos
A series of 30-second ads made to air on various channels from November to December 2014. Filmed after Williams' death. Due to the scattered formats of these commercials, the Search is in the process of archiving all of them as one video!

Expand list of known promotions.

NBC

USA

Kahmunrah Rises Again

Trailer B: Aired on Tiktok on 30 November 2022. Unlike Trailer A, which came out on Twitter and Youtube, Trailer B revealed Jedediah's face.
@disneystudios

Watch the trailer for Night At The Museum: Kahmunrah Rises Again, streaming only on Disney+ Dec 9.

♬ Promoted Music - disneystudios

Social Media

Social Media Archives

General promos; and promos made for holidays like Valentine's and Thanksgiving, and special events like the Super Bowl. These get crossposted to multiple accounts, so they'll be archived to one page for brevity.

General Promotions🔦Holidays and Special Events

museummovies Tumblr Blog

Wildly different from the other museummovies social media accounts, due to Tumblr's unique format and userbase.

We're currently working on fixing the archive. Check back soon!

Sweepstakes

Battle of the Smithsonian

Smithsonian Sleepover Sweepstakes
A sweepstakes where the winner could stay in the Smithsonian for a night. Put on cereal boxes and candy.

Secret of the Tomb

Secret of the Tomb Pre-Movie Giveaway/Sweepstakes
Full item list: A set of character magnets, a set of trading cards, a set of postcards, a tablet flashlight, an activity set with a novelty tin, a Dexter plush, a 4D Triceratops skeleton fossil, and a t-shirt.
Source: KidzCoolIt, London Mums Magazine

British Museum Sleepover Sweepstakes
A promotion for the sweepstakes seen at the British Museum. Photo taken by kotakitty on Tumblr.

Tie-Ins

Night at the Museum

Best Buy Demo DVD
A demo disc to promote Best Buy's home theaters. A trailer for the 2006 film was included.
Available on the Internet Archive.

Secret of the Tomb

Mrs. Fields Partnership
A promotion with the Mrs. Fields cookie company.

Moxie USA
To promote NatM 3, the B trailer was placed on sites like NBC and into two games: Poptropica and Roblox. It's called "Moxie USA" due to the URL and file names. The trailer includes some scenes that weren't used in the final cut, such as an extra line in the Pompeii scene, and Sacajawea participating in the planetarium riot. This was discovered in the files for the old NatM Site, only available on the Internet Archive. [Link]
Two games from the NatM website were available on Poptropica: Knight Flight and Pompeii Escape. Both of these games are now lost. If you beat the games in Poptropica, you would win a card based on the games. This item is also lost, and only known to exist via the IDKonpop site.
These were also available in Roblox, but this is yet to be archived.

Educational Materials

Battle of the Smithsonian

YMI Classroom's NatM Lesson Plan (Grades 4-6): A lesson plan made to promote the 2009 film. Includes activity sheets, bookmarks, and posters. [Download PDF]

Secret of the Tomb

Adventure Kit: An official set of activity sheets for parents, museums, youth groups, and schools meant to go with Secret of the Tomb. Originally available from the Fox website, but is now defunct. [Download PDF]

Printables: Printable activity sheets made to promote Secret of the Tomb. Archived in this PDF: [Download PDF]

Family Movie Night: An official set of bingo cards, recipes, and pencil-and-paper games for home viewing experiences. Originally available from the Fox website, but is now defunct. [Download PDF] [Source, missing Bingo Card 5]

Craft and Paper: A printable worksheet and dough craft Tablet made for a homeschool group in Georgia to promote the third film.

Coloring Pages: Passed around to promote BotS. Unknown source, possibly from the original NatM website.

Other Promotions

Night at the Museum

Night at the Museum Press Kit

An assortment of footage meant for the press.

Available on the Internet Archive.

Screensaver

A screensaver released to promote the first film.

Available on the Internet Archive.

Battle of the Smithsonian

Papermotion
In some magazines and newspapers, ads were printed with QR-style technology that could be scanned with one's webcam. For an article written about this subject, check the Articles page.

Promo Images

This is a collection of images sent to stores to promote sales of the DVDs and Blu-Rays.

Secret of the Tomb

Promotional photos and backgrounds released on the defunct NatM website.

#TrackDexter

A promotion for the home video release of SotT, a Dexter plushie in a custom duffel bag was sent around the United States to various homes. We're keeping a list of the places he visited!