SotT Marketing

"You think you can track the guys who took it?"

This page contains low quality images and videos. If you have any improved versions, please send them to the Search!

As the LAT came to a close, SOTT's marketing budget went even bigger than BOTS, with more tie-ins and merchandise. This page seeks to find as many as possible.

Contents
  1. Commercials
    1. NBC Holiday 2014 Promos
    2. On Set with Crystal the Monkey
    3. Nickelodeon Music Video
    4. Featurettes
  2. Events
  3. Sweepstakes
  4. Social Media
  5. Other
  6. References

Commercials

NBC Holiday 2014 Promos

A series of 30-second ads made to air on various channels from November to December 2014. Filmed after Williams' death. Due to the scattered formats of these commercials, the Search is in the process of archiving all of them as one video.

"Turkey Monkey" - aired 27 November 2014
"Ruining the Turkey" - aired 27 November 2014
"Friday Night Smackdown"
"Kardashian Night"
"Ahkmenrah and Larry Exchange Presents"
"Proud Little Orna-MEN-ts"
"Hogging the Remote"
"Football Rules"
"Rexy Lighting" - Aired on USA rather than NBC
"Happy New Year"

On Set with Crystal the Monkey

A short made to promote Fox's Digital Download service, likely packed with DVD releases of SOTT, though this is yet to be confirmed. In it, Crystal the Monkey, Dexter's actor, is trailed for a day while on set filming. She shows off the service on TV and mobile devices as she goes throughout hair and makeup, greenroom relaxing, and on-set breaks, before leaving the set.


Nickelodeon Music Video

A short music video made to promote the film's release that aired on Nickelodeon. The song is performed by Benjamin Flores, Jr. This contains a clip of Attila dancing that did not get into the final cut.

Featurettes

Longer trailers meant to play before theatrical films. These may exist on some of the SOTT DVDs, but this is yet to be confirmed. If any of these featurettes are on the DVDs, they will be moved to the DVD Extras page.

"Cast"
"New Museum, New Trouble"
"Knight at the Museum"
"Monkey Diva"
"Improv"

Events

Regent Street Holiday Lights

Regent Street is a road in London, one of the first purpose-built shopping streets in the city. It's been the filming location of many a scene, and it's also a place known for film promos. With the premiere of NatM 3, the street was lit up with string lights and characters from the films walked around; available to take pictures with. The event included performances from Union J, Jersey Boys, Jack Pack, Jessie Ware, and Take That. The stage had the film's logo as the backdrop.[9]

Gallery

Air advertisement
Banner advertisement
Main Stage
Teddy
Lancelot
Octavius
Jedediah
Ahkmenrah

Union Square Character Meet-Up

For a week before the film's release, a group of performers played in character in Union Square. Teddy was played by Ray Reinson, Lancelot was played by Paris Black, and Octavius was played by Jagger S. Gordon. Attila's performer is unknown.[10] The album containing the images has been deleted, but they may still exist on Ray Reinson's Facebook page.

Gala Screening

A pre-release screening for reviewers and film critics.[11] Content warning: One of the images on the source site has a non-Native American dressed in Native American regalia. Viewer discretion advised.

Sweepstakes

Secret of the Tomb Pre-Movie Giveaway/Sweepstakes

Full item list: A set of character magnets, a set of trading cards, a set of postcards, a tablet flashlight, an activity set with a novelty tin, a Dexter plush, a 4D Triceratops skeleton fossil, and a t-shirt.[3][4]

Prizes included a plush, gingerbread house, and figurines.

South Bay Drive-In Giveaway

A sweepstakes held by the South Bay Drive-In Theater from 3 December 2014 to 14 December 2014.[5] The winner was "Sacajawea P.", likely a pseudonym.

Prizes included a Dexter plush and a branded gingerbread house, but were not limited to the prizes shown.

Spain-Exclusive Sweepstakes

Some sweepstakes were held by websites in Spain, with exclusive prizes available to win.

Dibujos.net
Pekegifs.net
Pekegifs.net

British Museum Sleepover Sweepstakes

By becoming a Young Friend of the British Museum, a form of membership purchase, one would be entered to win a sleepover at the British Museum.[8]

#TrackDexter

To promote the release of the DVDs, a Dexter plushie in a custom duffel bag was sent around the United States to various homes. We're keeping a list of the places he visited!

Social Media

These posts were made to the now defunct NATM Facebook.

4 September 2014: "Complete with a coat of armor and a sword to boot!"
28 September 2014: "London has many twist and turns in store for our Night At The Museum friends!"
10 October 2014: "Larry is on a mission to save the museum, about to kick some ancient Egyptian curse butt."
6 October 2014: "Dexter has some new moves for his new movie. Will you be there to see them this December?"
14 October 2014: "Never underestimate the power of a good bow tie. See Ricky Gervais in Night At The Museum this December."
16 October 2014: "Time is running out. Can the museum save its magic?"

Repost: 28 October 2014: "It all comes down to one night. Check out the new Night At The Museum: Secret Of The Tomb poster."

24 October 2014: "The museum is on the move with new adventures around every corner."
26 October 2014: "Basically the opposite of blending in."
1 November 2014: "Talk about dazed and confused."
3 November 2014: "Where’s the sticker that says “Handle With Care: LIVE HISTORICAL FIGURES?”"
4 November 2014: "The lights are on, but nobody’s home...where is the museum going??"
7 November 2014: "When you realize it’s Friday and you’re all like DANCE PARTY."
18 November 2014: "Larry Daley: An overnight security guard with a heavy duty flashlight and he’s not afraid to use it."

Repost: 29 November 2014: "Larry Daley has another museum to save and only one night to do it!"

Repost: 29 March 2015: "Congratulations to our favorite night guard, Ben Stiller for winning "Favorite Movie Actor" at tonight's Nickelodeon Kids Choice Awards!"

19 November 2014: "They do things a little differently in London and Tilly’s not afraid to correct you."

Repost: 29 November 2014: "Rebel Wilson stars as lighthearted British Museum night guard Tilly."

20 November 2014: "Not a player. He just slays a lot."

Repost: 29 November 2014: "Dan Stevens stars as the charming Sir Lancelot in Night At The Museum: Secret Of The Tomb."

21 November 2014: "Meet the endlessly inspirational 26th President of the United States of America."

Repost: 29 November 2014: "Robin Williams stars as the dependable Teddy Roosevelt in Night At The Museum: Secret Of The Tomb."

21 November 2014: "Shhh! The museum’s gotta do what it’s gotta do. Watch the trailer now to find out what they’re up to: [Originally a link to the NATM 3 Trailer on Fox's Website]"
22 November 2014: "Tough call! Who would you pick? Pharaoh Ahkmenrah or Roman Ruler Octavius?"
22 November 2014: "Feared by major empires. Loved by all his museum friends."

Repost: 29 November 2014: "Attila the Hun is ready for adventure in Night At The Museum: Secret Of The Tomb."

23 November 2014: "If only Jedediah and Octavius could be supersized."

Repost: 29 November 2014: "Jedediah & Octavius are back in the third installment of Night At The Museum!"

24 November 2014: "The only one in the nightclub... with an actual club."

Repost: 29 November 2014: "Spirited caveman and Larry look-a-like, Laaa joins the museum crew in Night At The Museum: Secret Of The Tomb."

20 December 2014: "With characters like these there’s never a dull moment at THIS museum. Don’t miss Night At The Museum, now playing!"
3 January 2015: "One of them is sure to bring the monkey business."
4 February 2015: "It’s time for your best night ever. Would you rather spend it hanging out with Larry or Dexter?"
9 February 2015: "It looks like a certain night guard is going to be posting his pictures over on our instagram, check out what Larry is up to! [Originally a link to the museummovies Instagram]"
10 February 2015: "From exploring America to joining the Museum gang, Sacajawea is a historical force to be reckoned with."
11 February 2015: "This knight joins the crew on the best night ever, do you know who he is?"
24 February 2015: "What are you staring at?!"

Character Profiles

28 November 2014

"This is Dexter. Your preferred monkey business professional."

5 December 2014

"Sacajawea: Beauty, brains, and an excellent sense of direction."

8 December 2014

"Nick Daley: The only kid whose dreams of becoming a DJ are more believable than his everyday life."

13 December 2014

"Meet Dr. McPhee: Museum Master who can seriously rock a bow tie."

17 December 2014

"So regal. So arrogant. So into cat videos. Octavius is not like other Roman rulers."

Character Tweets

30 November 2014: "Of course Octavius is unimpressed."
4 December 2014: "Pharaoh's orders!"
24 December 2014: "Who knew mummies had it so hard?"
28 December 2014: "Attila: Conqueror of Puns."
30 December 2014: "Just like a cowboy, right?"
3 January 2015: "Oh no Sacajawea! What shoes should she have packed instead?"

Throwback Thursdays

5 February 2015
19 February 2015
5 March 2015
19 March 2015

Other

Mrs. Fields Partnership

The Mrs. Fields cookie company had a limited run of cookies, where an exclusive tin and plushie were available to purchase as a bundle.

Moxie USA

The ad campaign that was embedded into online games has been named Moxie USA due to its archived URLs. This campaign embedded the B trailer and two flash games, Knight Flight and Pompeii Escape, into games such as Poptropica and Roblox. At this time, only Poptropica's rewards are archived.[1] The trailer includes some scenes that weren't used in the final cut, such as an extra line in the Pompeii scene, and Sacajawea participating in the planetarium riot.[2]

Billboards

References
  1. idkonpop (uploader). Poptropica Item List. Accessed 31 December 2025. https://server.idkonpop.com/pop/items/#category2604.
  2. B Trailer. https://web.archive.org/web/20141224070546im_/http://www.nightatthemuseummovie.com/videos/NATM3_TrailerB_720p.mp4.
  3. KidzCoolit (publisher). Win Night At the Museum: Secret of the Tomb goodies!. 10 December 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/uncategorized/win-night-at-the-museum-secret-of-the-tomb-goodies.php.
  4. Costa, Monica (author). Win 1 of 3 packs full of Night At the Museum: Secret of the Tomb goodies. 17 December 2014 (accessed 31 December 2025). https://www.londonmumsmagazine.com/competitions/win-night-at-the-museum-secret-of-the-tomb-goodies/.
  5. South Bay Drive-In. Night At The Museum: Secret Of The Tomb Prize Pack. Accessed 31 December 2025. https://southbaydrivein.com/news/contests/night-at-the-museum-secret-of-the-tomb-prize-pack/.
  6. Pekegifs.net (publisher). Sorteo Noche en el museo El secreto del Faraón. Accessed 31 December 2025. http://www.pekegifs.com/sorteo/noche-en-el-museo/noche-en-el-museo-el-secreto-del-faraon.htm.
  7. Dibujos.net (archived by archive.org). ¡Regalamos 5 packs de 'Noche en el Museo: El secreto del faraón'!. Accessed 31 December 2025. https://web.archive.org/web/20150329081916/http://concursos.dibujos.net/regalamos-5-packs-de-noche-en-el-museo-el-secreto-del-faraon/.
  8. kottakitty (uploader). Untitled Tumblr post. 27 May 2015 (accessed 31 December 2025). https://kottakitty.tumblr.com/post/120030756921/went-to-the-the-british-museum-just-for-the-natm.
  9. KidzCoolit (publisher). Night at the Museum: Secret of the Tomb – Regent Street Xmas Lights!!!. 17 November 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/reviews/night-at-the-museum-secret-of-the-tomb-regent-street-xmas-lights.php.
  10. Reinson, Ray (uploader), archived by archive.org. Night at the Museum 3 Promo. Accessed 31 December 2025. https://web.archive.org/web/20240313023652/https://m.facebook.com/media/set/?set=a.10152826912420342&type=3.
  11. KidzCoolit (publisher). Hag and Con at the Night at the Museum: Secret of the Tomb Gala Screening. 24 December 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/reviews/hag-and-con-at-the-night-at-the-museum-secret-of-the-tomb-gala-screening.php.
Sources are cited in Kennesaw Style.

Made with ♥ by Ian