SotT Marketing


"You think you can track the guys who took it?"

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As the LAT came to a close, SOTT's marketing budget went even bigger than BOTS, with more tie-ins and merchandise. This page seeks to find as many as possible.

Commercials


NBC Holiday 2014 Promos

A series of 30-second ads made to air on various channels from November to December 2014. Filmed after Williams' death. Due to the scattered formats of these commercials, the Search is in the process of archiving all of them as one video.

"Turkey Monkey" - aired 27 November 2014
"Ruining the Turkey" - aired 27 November 2014
"Friday Night Smackdown"
"Kardashian Night"
"Ahkmenrah and Larry Exchange Presents"
"Proud Little Orna-MEN-ts"
"Hogging the Remote"
"Football Rules"
"Rexy Lighting" - Aired on USA rather than NBC
"Happy New Year"
"Mistletoe"
"Santa Monkey"

On Set with Crystal the Monkey

A short made to promote Fox's Digital Download service, likely packed with DVD releases of SOTT, though this is yet to be confirmed. In it, Crystal the Monkey, Dexter's actor, is trailed for a day while on set filming. She shows off the service on TV and mobile devices as she goes throughout hair and makeup, greenroom relaxing, and on-set breaks, before leaving the set.


Nickelodeon Music Video

A short music video made to promote the film's release that aired on Nickelodeon. The song is performed by Benjamin Flores, Jr. This contains a clip of Attila dancing that did not get into the final cut.

Featurettes

Longer trailers meant to play before theatrical films. These may exist on some of the SOTT DVDs, but this is yet to be confirmed. If any of these featurettes are on the DVDs, they will be moved to the DVD Extras page.

"Cast"
"New Museum, New Trouble"
"Knight at the Museum"
"Monkey Diva"
"Improv"

Events


Regent Street Holiday Lights

Regent Street is a road in London, one of the first purpose-built shopping streets in the city. It's been the filming location of many a scene, and it's also a place known for film promos. With the premiere of NatM 3, the street was lit up with string lights and characters from the films walked around; available to take pictures with. The event included performances from Union J, Jersey Boys, Jack Pack, Jessie Ware, and Take That. The stage had the film's logo as the backdrop.[9]

Gallery

Air advertisement
Banner advertisement
Main Stage
Teddy
Lancelot
Octavius
Jedediah
Ahkmenrah

Union Square Character Meet-Up

For a week before the film's release, a group of performers played in character in Union Square. Teddy was played by Ray Reinson, Lancelot was played by Paris Black, and Octavius was played by Jagger S. Gordon. Attila's performer is unknown.[10] The album containing the images has been deleted, but they may still exist on Ray Reinson's Facebook page.

Gala Screening

A pre-release screening for reviewers and film critics.[11] Content warning: One of the images on the source site has a non-Native American dressed in Native American regalia. Viewer discretion advised.

Sweepstakes


Secret of the Tomb Pre-Movie Giveaway/Sweepstakes

Full item list: A set of character magnets, a set of trading cards, a set of postcards, a tablet flashlight, an activity set with a novelty tin, a Dexter plush, a 4D Triceratops skeleton fossil, and a t-shirt.[3][4]

Prizes included a plush, gingerbread house, and figurines.

South Bay Drive-In Giveaway

A sweepstakes held by the South Bay Drive-In Theater from 3 December 2014 to 14 December 2014.[5] The winner was "Sacajawea P.", likely a pseudonym.

Prizes included a Dexter plush and a branded gingerbread house, but were not limited to the prizes shown.

Spain-Exclusive Sweepstakes

Some sweepstakes were held by websites in Spain, with exclusive prizes available to win.

Dibujos.net
Pekegifs.net
Pekegifs.net

British Museum Sleepover Sweepstakes

By becoming a Young Friend of the British Museum, a form of membership purchase, one would be entered to win a sleepover at the British Museum.[8]

#TrackDexter

To promote the release of the DVDs, a Dexter plushie in a custom duffel bag was sent around the United States to various homes. We're keeping a list of the places he visited!

Other


Mrs. Fields Partnership

The Mrs. Fields cookie company had a limited run of cookies, where an exclusive tin and plushie were available to purchase as a bundle.

Moxie USA

The ad campaign that was embedded into online games has been named Moxie USA due to its archived URLs. This campaign embedded the B trailer and two flash games, Knight Flight and Pompeii Escape, into games such as Poptropica and Roblox. At this time, only Poptropica's rewards are archived.[1] The trailer includes some scenes that weren't used in the final cut, such as an extra line in the Pompeii scene, and Sacajawea participating in the planetarium riot.[2]

References


  1. idkonpop (uploader). Poptropica Item List. Accessed 31 December 2025. https://server.idkonpop.com/pop/items/#category2604.
  2. B Trailer. https://web.archive.org/web/20141224070546im_/http://www.nightatthemuseummovie.com/videos/NATM3_TrailerB_720p.mp4.
  3. KidzCoolit (publisher). Win Night At the Museum: Secret of the Tomb goodies!. 10 December 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/uncategorized/win-night-at-the-museum-secret-of-the-tomb-goodies.php.
  4. Costa, Monica (author). Win 1 of 3 packs full of Night At the Museum: Secret of the Tomb goodies. 17 December 2014 (accessed 31 December 2025). https://www.londonmumsmagazine.com/competitions/win-night-at-the-museum-secret-of-the-tomb-goodies/.
  5. South Bay Drive-In. Night At The Museum: Secret Of The Tomb Prize Pack. Accessed 31 December 2025. https://southbaydrivein.com/news/contests/night-at-the-museum-secret-of-the-tomb-prize-pack/.
  6. Pekegifs.net (publisher). Sorteo Noche en el museo El secreto del Faraón. Accessed 31 December 2025. http://www.pekegifs.com/sorteo/noche-en-el-museo/noche-en-el-museo-el-secreto-del-faraon.htm.
  7. Dibujos.net (archived by archive.org). ¡Regalamos 5 packs de 'Noche en el Museo: El secreto del faraón'!. Accessed 31 December 2025. https://web.archive.org/web/20150329081916/http://concursos.dibujos.net/regalamos-5-packs-de-noche-en-el-museo-el-secreto-del-faraon/.
  8. kottakitty (uploader). Untitled Tumblr post. 27 May 2015 (accessed 31 December 2025). https://kottakitty.tumblr.com/post/120030756921/went-to-the-the-british-museum-just-for-the-natm.
  9. KidzCoolit (publisher). Night at the Museum: Secret of the Tomb – Regent Street Xmas Lights!!!. 17 November 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/reviews/night-at-the-museum-secret-of-the-tomb-regent-street-xmas-lights.php.
  10. Reinson, Ray (uploader), archived by archive.org. Night at the Museum 3 Promo. Accessed 31 December 2025. https://web.archive.org/web/20240313023652/https://m.facebook.com/media/set/?set=a.10152826912420342&type=3.
  11. KidzCoolit (publisher). Hag and Con at the Night at the Museum: Secret of the Tomb Gala Screening. 24 December 2014 (accessed 31 December 2025). https://www.kidzcoolit.com/reviews/hag-and-con-at-the-night-at-the-museum-secret-of-the-tomb-gala-screening.php.
Sources are cited in Kennesaw Style.